Million Dollar Electrician - Sale to Scale For Home Service Pros
Rewiring Our Mission: (Electricpreneur Secrets)
Helping Electricians Achieve the $1M Service Van so they can experience ultimate control over their futures.
Join Clay Neumeyer & Joseph Lucanie for a new electrifying episode & High-amperage action item each week to spark up your service van sales to $50K, $70K, $100K, $150K months, and beyond!
Million Dollar Electrician - Sale to Scale For Home Service Pros
S2 Ep 41 From Forgotten to Fully Booked, an inbox goldmine with Zac Garside
Most electricians quote, wait, and walk away.
Then wonder why their calendar stays light and their revenue flat.
In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.”
Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for helping contractors connect deeply with customers — without scripts, pressure, or gimmicks. His work turns average follow-up into remarkable service moments that close.
Explore Zac’s world: zacgarside.com
You’ll learn:
Why most shops lose thousands by doing nothing
How email isn’t marketing. It’s memory.
The system Zac uses to turn cold leads into $48K calls
How to install it without tech overwhelm or spammy vibes
You don’t need more leads.
You need to show up again, this time with a plan.
Notable Quotes from Zac:
“You don’t need better closers. You need better systems.”
“The problem isn’t that they didn’t buy, it's that they forgot you existed.”
“Email isn’t marketing. It’s memory.”
00:00 – Intro & the real reason your quotes are getting ghosted
07:12 – The mindset shift from “more leads” to “more follow-up”
14:37 – How to use email to serve, not to sell
23:44 – Real-world example: $48K from a simple email
32:19 – How to install this system without more tech overwhelm
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Hello, hello, hello and welcome to the Million Dollar Electrician podcast where we help home service pros like you supercharge your business and spark up those sales.
Speaker 2:I'm Joseph Lucani and, together with my co-host, Clay Neumeier, we're here to share the secrets that have helped electricians sell over a million dollars from a single service van.
Speaker 1:Now it's time for sales, it's time for scale, it's time to become a million dollar electrician. Hello, hello, hello and welcome back, guys, to another episode of the Million Dollar Electrician podcast with me, as always, my esteemed co-host, joseph Lucchini, but we also have another great guest today Zach Garside with Prolific Marketing. Is that right, zach? Did I say it right? Yes, sir, here's what we're going to do, guys, unheard of in 2025. We're going to bring you a bunch of free value on a podcast. No one's ever done this before, I'm sure. Right, this is the first one.
Speaker 1:However, here's what's special about this one specifically, we're going to go into a topic that is often overlooked, and it's email marketing and the sales copy and, more specifically, the communication with your current and prospective clients, which is largely overlooked. In fact, if I can recall it correctly, jacob, who you recently just heard of on the podcast, one of our coaches said this. He actually typed this to me in a Slack message and I haven't let go of it since. He said the biggest problem in communication today is the illusion that it's taken place. That really sat with me, and so today we're going to deep dive on this. I want to help you guys communicate. That's why we have Zach on the show. So big, warm intro for Zach. Zach, how are you doing today, brother?
Speaker 3:I was doing okay, but now that I'm here, I'm doing fantastic. I am feeling electric Electric.
Speaker 2:Ooh electrified.
Speaker 3:All right, there you go.
Speaker 2:Awesome.
Speaker 1:And how are you doing, Joe?
Speaker 2:I'm doing amazing right now. I got arborists outside of my house pumping away on some awesome projects I'm doing. I'm having a great day. It's a great day, hydrated and happy.
Speaker 1:And Zach, I don't know if you caught a recent podcast, but those listening and watching here, youtube, whatever podcast channel you're on if you haven't listened to that Arborist episode or the follow-up to it yet, please go back and listen to that thing. What you're experiencing today? Well, you're not experiencing it, but Joe is. He's finally getting the help he needed and, let me guess, just an 11 out of 10 service now, joe.
Speaker 2:Honestly, they've been phenomenal. They're working in the pouring rain right now and I asked why are you working in the rain? This because we said we'd be here. Wow, and I'm just like, oh, like they're literally laying mulched or planting trees or digging it by hand. They ripped out like maybe 15 trees at this point the debt, like they've done so much work, and they were honestly the craziest thing. I got home from drop my girls off and I saw the guy under my tree, just like two legs, sticking out from under the trees and he's like I want to get a headstart, so I want to get started before you got here. Like that's the kind of service I've received. It's been awesome, all right. Well, that's actually a turnaround.
Speaker 3:That's a great. That's a great story, because we said we'd be here.
Speaker 1:Yeah Well, actually, if you would have heard the other podcast, you would have been blown away by the lack of service, lack of communication, lack of follow through. And then again it's 2025 again. So we're not really not to be arrogant with this, but there's crappy service all around and crappy communication. So, Zach, let's jump into this. Brother, how important is it to just communicate with our clients and prospective clients? Let's just start there, man, Open us up. And why are you on this journey?
Speaker 3:That's an excellent question, and the answer, on a scale of one to 10, is 11. It's very important. I mean the question I always pose to people who are skeptical, because I specialize in email marketing, and when people say email doesn't work I don't like email, I don't know if I could come up with ideas. I ask one question. I say if you had a list of 10,000 people who you knew were your dream customer, these are the people that you want to work with, and all 10,000 of them have given you permission to send them emails Are you telling me you wouldn't do it? 10,000 dream customers who've given you permission? Of course you would. It would be ridiculous not to send them emails, even if it was just hey, it's Clay, I need some jobs this week. Are you interested? Like anything would be better than nothing, and that email would actually pull a pretty good response if you have a permission list.
Speaker 3:What it gets to, though, is the fact that most people with communication in general, but email marketing specifically, they focus on the least important part, which is the content. When it comes to email marketing, the content of the email is what everybody likes to talk about, but it's only 20% of the equation. The other 80% is the list and the offer. Do you have a quality list of people who want to hear from you? Do you have a quality offer they want to buy? That's 80% of the equation, right there. Then it becomes a matter of putting together good content. But most of the time when people say, oh, it doesn't work, or I don't like it, or it's never worked for me, it's generally because you either have a crappy list or you have a crappy offer that no one wants to buy.
Speaker 1:Can we go deeper on that? I was just thinking that what's a crappy list? How do you end up with a crappy list? What's a crappy email list?
Speaker 3:First of all, a list that you bought but didn't earn.
Speaker 3:This First of all, a list that you bought but didn't earn. So if you go online to a website like Coldlytics is a really popular one and you purchase 10,000 homeowners and I'm putting up air quotes for those who can't see me in your service area, that is a crappy list. I almost guarantee that. That's a really bad list with really inaccurate data. Not only that, though these people don't know who you are. They didn't invite you into their inbox. They didn't invite you into their lives, so anything you send them is going to be unwelcome from the start, and you know what button they're going to press as soon as they see that Delete spam, spam, spam, spam, spam, spam, spam. And that's where you're going to be for the rest of your life.
Speaker 3:So a crappy list is a list you bought but didn't earn. Another crappy list is one that you've just neglected. It could be that you've earned all your customers, you've earned all the people on your list, but you haven't spoken to them in years or ever, right. They haven't talked to you since you went out and gave them a quote or provided them with a service, so they have become an unresponsive or, as we say in the business, crappy list, simply by virtue of neglect.
Speaker 2:Is that the trade term for it? Like if you were to physically go and be like we got the different tiers, like this is the crappy level. Is there like a? What would the other two tiers be on top of this?
Speaker 3:I can only speak for myself, but uh, there's crappy lists, there's lists with potential and there's highly, highly responsive email lists. Okay, um like. The quality of the list is everything in my opinion. You know I'll I'll go into two different service businesses and I'll run the identical email campaign for both businesses same campaign same offer, two different businesses.
Speaker 3:For one business, it will pull a 50% open rate and a windfall of leads and customers. For the second business, It'll do a 15% open rate. You know, 35% less and crickets like no, no response. And I used to wonder why is that? Like, what's the difference here? Because the content is the same. The offer is the same, but the difference is the list and the brand to be honest with you of the company. Go ahead, joseph.
Speaker 2:I was going to say I'm so excited about this because you're speaking about something that not enough service providers pick up on and that really comes down to it's not just the offer and it's not just a location. You know how Clay some people will be, like you can't sell in our area. Everyone's like this. That immediately defeats it, because if you're like one company in your exact area with the exact same offer and the exact same pitch did 50%, and your thing with the exact same area and the exact same pitch did 50%, and your thing with the exact same area and the exact same pitch produced 15%, now it's okay, the economy can bear it, your demographic can bear it. It's you that's failing here.
Speaker 1:I think that's going to hurt a lot of people, but it's the reality it seems like Like one little microcosm environment where you can actually see the difference even in the same place. And, by the way, I mean we didn't even pick a win of the week before this yet. But like I'll throw a little one in here right now. Bailey is a guy who jumped in class again the other day rural area we're talking not in the hundreds of thousands around them, but maybe the tens of thousands and a mile between each of them. Right, and still pulling massive, great work from a service call 30, 40k projects routinely, and he's been that way for 18 months. It's just incredible. Zach, back to you in this. Take us on this journey, then, of what's a quality offer, what's a 10 out of 10 offer that you see versus the bad one.
Speaker 3:I mean, the short answer is something that people actually want. I don't. I'm trying not to overthink this, right I, if I don't know what a good offer is, I'll call the last 10 people that you did business with who are happy like five-star reviews and I'll ask them how did this service change your life? And the first answer to that question is generally not that good, you know no, it gave me peace of mind.
Speaker 3:Or now the lights come on and now I have a new outlet. Like, yeah, but why does that matter to you? And then they start to tell me things that actually are important. They're like well, because I'm really busy I don't have time to do it myself, or because, you know, my spouse was counting on me to get it done and I was able to show that it was done by the time he or she got home. So those kind of things tell me what the customer actually wants. And then there's just like the urgency of the offer. So if you're running a promotion or discount, for example, you got to put a real deadline on it like an actual real deadline and and stick to it, and if anybody comes in after the deadline that they don't get it.
Speaker 3:So talk to your market, yeah, but an offer is simply something that people actually want A lot of home service businesses, a lot of electricians, for example. I have a client who, when we first started working together, they said we want to sell more electrical panels. I was like that sounds great. Why would someone want a new electrical panel, though? Because the wrong way to look at it is to say how do we sell. The right way to look at it is to ask what do people want to buy? Why do people buy? That's the proper frame of mind to look at things through. How do I sell? How do I sell? How do I sell? I'll give you all kinds of advice on how to sell right. I could point you to books, I could point you to videos, I could give you my two cents on how to sell, but none of that's going to tell you anything nearly as valuable as calling up your customers and asking them why did you buy from me? It's remarkable you do that with enough people. Then you can. You can find the themes, you can find the patterns. You can put together some irresistible offers. Think about it this way if I'm an electrician, I don't have an electrician business, but if I was an electrician, I know exactly what I would do, from like an ongoing marketing to my existing customer standpoint. Every time I visit a customer's home, every single time, I would walk them through the job, make sure they were satisfied with the work that we did Right, typical like an end of job expectations make sure they're happy, and then I'd say Mr Neumeier, you know again, my name is Zach. I'm the owner of the company and I like to send an email to my customers once a week or so letting them know what discounts, what promotions, what offers I reserve specifically for them. You might not need service again for me for six months, but would it be all right if I just sent you a quick message once a week with new offers, new promotions that we're putting out there to provide you additional value in the following areas? If you've done a good job, nine out of 10 customers are going to say yeah, sure, no problem. And then you don't even need to do like a fancy design email. You can literally send a plain text email to that list of people that you're doing that for every week with hey John, it's Zach. Thanks so much for allowing me to come out to your home and serve you recently, just so you know, this week I'm doing a special on electrical panels. You know a lot of people's electrical panels. They get really, really old, they're dated. Most people never think about them until something goes wrong. So I'm running a special where I'll do an electrical panel safety inspection for 50 bucks and wave 10% if we decide to install a new one for you.
Speaker 3:Would you like to claim one of these spots on my calendar? Full stop. I do that once a week. I personally ask every single person to opt into my list. Think about what you're going to have in five years. You're going to have your own personal ATM machine in the form of an email list, because every single time you went to a customer's home, you got express permission to send them a message once a week with some friendly advice and offers. You were consistent with it and did it every week, and in five years you're going to have several thousand people on that list receiving personal offers from you once a week.
Speaker 2:You know what.
Speaker 2:I'm saying you said something that really, really caught my attention and, like I don't know if you can tell the grin just immediately turned on me too is you also created a scarcity? Would you like to claim your place on this? Because what that's doing like what's that doing is I'm hearing there's limited spots. You didn't say there's limited spots, but I interpret there's limited spots and most people are motivated by not losing, like someone would say you know what? Here's $100. Do this? You got 100 bucks. No, I'm not interested. Do this and you lose 100 bucks. What do you got to do? So if you're like I don't want to lose my spot, I'm going to sign up to this meal and at least talk to you Loss aversion.
Speaker 1:That's what keeps people in casinos. The other thing I'm that I grinned so loud is we literally just got off a client call with our platinum level client and we were just discussing reverse engineering options based on the human being in front of you. So exactly what you said, but in inverse order. How do we upfront train our teams to explore those places with the human beings, to get away from the human doing the technical side that electricians are stuck on? Right, don't just focus on three different generator sizes in your offers. Focus on what does the human appreciate the human being appreciate about having a generator and how can we optimize that experience.
Speaker 1:And then, from what Zach's saying, then include that in your emails, then use that in your marketing, then talk about that. And we're just getting to know Zach. But what's really interesting is I think we're going to do something pretty cool together. Zach, you don't know a ton about our process, but what we do is solve these problems by actually offering multiple options and we don't expect them to take the top option. And so, within your CRMs, guys, imagine a future where you actually have tags on the options provided under each homeowner's file and then you can sort and filter by tags and send specific offers via email to the person who wants the panel or was offered a panel and didn't take it yet. Think about the remarkable accuracy of that and tell me there's not fortune in that follow-up? Yeah, 100%.
Speaker 3:Yeah 100% is.
Speaker 1:Incredible stuff Incredible stuff.
Speaker 3:The two big things, though, more than anything else permission and relationship. If you have permission to send them a message and you have a good relationship with them, you can literally send them anything you want to send them. If you've got permission to send and a relationship, I could send an email that says hey Joseph, quick question for you. It's Zach, the electrician in town. Have you ever thought about getting a generator send? That's the full email. That's it. That works if you have permission and a relationship. Those are the two big things. Everyone's missing, though. People are always trying to like backdoor and find hacks, for how do I send the perfectly designed email promotion to my email list?
Speaker 3:Big headline, catchy things yeah big banner, discount, right, all these things. But really all that is is that's just like, that's just a facade to hide behind, because you know you don't have permission, you don't have a good relationship, so you're trying to manufacture some kind of good response when the person with permission and relationship is going to out, out, out, out, out, out, out, out, out, out, out, out, out out out out, out, out, out, out out out, out, out, out, out, out, out, out, out, out, out, out, out, out out the calendar, and it usually ends with some variation of would you like to claim one of these spots?
Speaker 3:Reply and let me know ASAP. That's that is my most successful call to action on emails for service businesses Wow, businesses. I have a client right now, an HVAC, home electrical company in New Jersey. We just got started with them about a month ago and this guy is fantastic at customer service. He personally has a relationship with thousands of these customers. They've been in business for 70 years and they just have a fantastic reputation. When you take a great reputation like that and a personal relationship with all your customers and then you add email marketing to that, it's just like rocket fuel.
Speaker 3:We warmed up their list. We started sending a basic reply campaign to start warming it up and they have been inundated with replies for service calls for the last four weeks. In fact, the other day he messaged me and said hey, can we pause on email campaigns? My, my customer service reps are trying to get caught up and I'm like that's the best feedback I could possibly get. Like, yeah, of course we can. We can stop sending emails for a couple of days so that you can get on top of all this.
Speaker 2:You've given me too much work. Can I please stop? That's amazing, clay, go ahead.
Speaker 1:There has to be a call to attention on this because literally we get this question all the time when it comes to Google. Can I pause my Google LSA, can I pause my Google investments without repercussions? And the answer is pretty unanimously no, because Google's trying to make money. They're prioritizing who pays and if you're the wishy-washy customer, guess who's going to be top of the list? Not you. When you move to your channel and just have open, honest conversations with your customers that you've earned. It's this little baby chick concept again. Like this thing's in your hands, you have to nurture this to become a chicken. There's no harm, no foul to just not send an email and you know, because you have a proven track record, that you could just send another one and likely see equal or maybe even better results. Yeah, cool thing about email from a cost standpoint is, every time you publish an ad, other one and likely see equal or maybe even better results.
Speaker 3:Yeah, cool thing about email from a cost standpoint is, every time you publish an ad, each additional ad costs more money. But with email you can send one email, you can send 10 emails. You can send a hundred emails in a month and for the majority of email platforms your bill stays the same. My email platform that I use for my business I pay $49 a month. I can send as many emails as I want in a month I can send 30. I can send 10. And my bill does not change. Which again brings me back to why would you not want to do that, why would you not want that kind of asset, a permission and relationship-based asset that you can send a message to any time you want because you need jobs, and they will reply and say sure, sign me up, put me on the calendar. Yeah, I'd love one. Here's my address.
Speaker 1:I'm listening, but I'm still hearing you pause someone's email because they were getting too many customers Like I'm stuck on just talking to your customers. So, zach, why don't we, why don't home service providers email their customers?
Speaker 3:Good question. Well, yeah, I mean, I think people overthink this stuff, like I think it has to be complicated. I have a hard time answering the question because to me no-transcript when I think why would you not send an email? One is just bad experience. You've tried in the past and it didn't work. It didn't pan out.
Speaker 3:So, in your mind, email as a platform doesn't work, which is just patently false and ridiculous. You could say that about any platform Facebook doesn't work, instagram doesn't work, email doesn't work and they do. Knocking doors doesn't work. All of these things work. There are certain foundational elements, though, that need to be in place for it to work, for you and for email. That's permission and that's relationship. If you don't have those two things, yeah, it might not work, but that's not because of the channel, that's because of your approach to it. You know, same with knocking doors.
Speaker 3:If you're knocking doors in your neighborhood to try to drum up business and you're dressing your street clothes, you look kind of grungy. You're not professional. It doesn't matter how many doors you knock or how good your pitch is. You've totally skipped the foundation of success, which is look professional, look like you know what you're doing, approach it with care and compassion, enthusiasm In every endeavor. There are first principles, there's foundational principles that lend themselves to success. But if you skip those things, that's where people start to talk themselves into. It doesn't work, it's not effective. I don't want to try. It's too complicated. It's only complicated when you bypass the fundamentals. Fitness is only complicated because you're going to the gym for an hour a day but you're eating like crap the other 23 hours of the day, or you're eating like crap. You're not sleeping well. It doesn't matter how hard you work out for an hour if your nutrition is crap and I keep saying crap, why is crap the word of the day on this podcast?
Speaker 2:I don't know it is what it is.
Speaker 3:Man, let's crap the word of the day on this podcast, I don't know let's. Let's switch it up to to all right. If you're garbage, if your nutrition is garbage and your sleep is garbage, that one hour in the gym is not going to do you very much good. Email, marketing, relationship or reputation, sales options and professionalism right. If you don't have good options and you don't have professionalism, you could have the best script in the world, but people are not going to trust you. They're not going to listen to what you have to say. So that's, I think, for me, the thing that I look at. When people don't want to do something or aren't doing it is well, they probably just don't have the foundations in place, because again.
Speaker 3:I'll just continue to come back to this. If you had 10,000 people in your market who are your dream customers, who had given you permission to email them, and you had a platform, you could easily send them emails in like two clicks from, and you knew it was going to land in the inbox, not the spam folder, every time. Why would you not? And the answer is because you don't have those things. You don't have a list, you don't have a very good offer and your emails are probably just landing in the spam folder.
Speaker 1:Two things stuck in my brain with that. One is that when we first met, we actually had a bit of a laugh and you described a meme in what they call sales copywriting, which is essentially a lot of what email marketing is right. Just that journey. Would you try to explain that here? I think it's quite funny and it fits this overcomplication of something very simple.
Speaker 3:Yeah, have you guys seen the Joseph? Have you seen the Midwick meme? Do you know what I'm talking about?
Speaker 2:Midwick meme.
Speaker 3:Midwick. Hold on, I'm going to pull it up. I found it the other day on my phone because I showed it to someone else too. Go for other day on my phone because I showed it to someone else too. Go for it. Let's see it.
Speaker 3:It's likely I am a meme connoisseur, but at the same time I don't know them by name. So so I side side note but also extremely related is one of my favorite sources of inspiration for copywriting and email marketing in general is comedians. So I love watching. I love Nate Bargatze. I love who's the new guy I just got introduced to. I can't remember his name. He's in Nate Bargatze. I love it. I love it. Dave Chappelle, nate Bargatze.
Speaker 3:I love watching these guys because there's something magical to me about nothing but you, the mic and the crowd. No flashing lights, no backup dancers, just the crowd. No flashing lights, no backup dancers, just your words. These guys have a way of telling stories and framing things. It's just so funny and so interesting Little tiny things that you never notice that they point out and just because they pointed it out, you laugh. Anyway. That's what leads me to memes, is I'm always looking for funny ways to position things that make people have an aha moment. One of the best reactions I can get from someone in sales copy is the nose breath laugh. If someone reads something and you know what I'm talking about, yeah, you got that little that tiny little chuckle when you see something funny.
Speaker 3:That lets. If somebody chuckles like that, that lets me know something's clicking for them.
Speaker 1:It's not a huge reaction, but it's very organic, authentic. You don't really fake that.
Speaker 2:I'm adding that to my list of visual cues to look for. Now it's into the mental database. I'm ready for it.
Speaker 3:Because what is laughter except an expression of connecting the dots? When you connect the dots for someone, they laugh. If you try to explain something over and over, they're not getting it, and then one day it clicks, they chuckle, they laugh a little bit. So I'm always going for that reaction in an email. You can see this visual here. Hold on, you guys see that. Oh yeah, I love this yes this yes, yeah, on the one side you have the dummy right, the guy, the the idiot.
Speaker 2:If you will, the chalice three times faster than working.
Speaker 3:yeah, this is basically the evolution of people in marketing. They start out really dumb where they just say horse for sale or electrician for sale for hire, and then you become the overthinker who learns all the tactics and the methods and principles and you're overthinking everything. You're the midwit who, instead of simply saying horse for sale, says discover this weird new trick that travels three times faster than walking. But eventually, if you stick with it, you make your way across the chasm to where you become the Jedi expert and you end up just doing the same things that the dummy who doesn't have any experience does. You say force for sale.
Speaker 2:I mean, the force is a pathway to many abilities Some consider to be unnatural. So yeah, I'm with it. I'm with him.
Speaker 1:So you also talked about reframes and thank you for sharing that. I think that's really fitting the reframe that I'm having. I think that's really fitting the reframe that I'm having even during this episode. I can't help it. Good conversation just leads to these bigger, bigger thinking, bigger 30,000 foot view. If all I did as a new service provider or someone who wants to shape up my service, my home service business electrician, specifically here with us, if all I did was race to 10,000 customers served at the highest potential level, with as many five-star reviews as potentially possible and as many thumbs up to yes, please send me stuff once in a while. I'd love to hear from you what would happen then?
Speaker 3:You would be able to get jobs on command. Whenever you want a job, you could get it Period. I really believe that. I think reputation is the most important thing. Reputation over revenue is a phrase I recently learned from you. Guys know Christiano Rhino, strategic solutions yeah.
Speaker 2:Awesome dude.
Speaker 3:Yeah, I've. He recently told me reputation over revenue. He's got a shirt that has, like the division equation Reputation is on top, revenue is on bottom. So I think again 10,000 jobs, five-star reviews permission, you could wake up, you could send an email. Take five minutes to send an email to that list of 10,000 five-star reviews and I bet you'd be booked for the rest of the week.
Speaker 2:Interesting, that's what I call to go to, if nothing else and like I feel like that's also where it ties into. The second factor is, once you adopt the process that allows you to start becoming consistent. Now these aren't just tire burners or time wasters. You're going to a call that has intention and you have trained yourself to an extent that the more doors you get into, the more you're closing. You're over that 50, over 60, over 70. I see them working hand in hand perfectly. When your marketing is good and your process is good, they naturally help serve the client at a higher level, which leads to repeat business. I love it.
Speaker 3:And let's just suppose for a second that it doesn't work Because? And let's just suppose for a second that it doesn't work Because nothing's perfect. Nothing works 100% of the time. Let's suppose you build it, you do 10,000 jobs, you get five-star reviews and you get permission from 9,000 of those people to send them a weekly email with what your offer is. That week, you send that email and you don't get a response. Somehow, out of 9,000 people who have given you permission to email them, zero of them Do you see how ridiculous that sounds, though that zero would respond. Well, let's say zero responded. Who cares? Try it, send it. That means your offer didn't work. Send another one next week.
Speaker 3:Like, you got to take a five year view of these things, not a five week view, and that's where everybody screws up too. Name your game SEO, google, business profile, lsas, email, social media, pay-per-click ads all of these platforms right? People take a five-week view. They needed to turn around and deliver results immediately. But if you take a five-year view, then you're focused on getting the foundational pieces right so that for the next five years, you're going to get a high response there, as opposed to scrambling and needing something to work because you know what success is a factor of Honesty, consistency and non-neediness.
Speaker 3:You combine those three things and it's like impossible not to succeed. Be honest, be consistent. Don't be needy people. People have a sixth sense for liars, for people who are inconsistent and for people who, quite frankly, are needy. We just I need you to help me out again, joseph. Can you explain more by?
Speaker 2:Explain what you mean by needy, because I can imagine it almost like an emotional thing, but is it more like a professional thing? In what context?
Speaker 1:Desperation is a stinky cologne Bingo. Is that what you mean, too, by needy?
Speaker 3:Exactly. You're desperate, you're needy for a job, you're desperate.
Speaker 2:Okay, that makes sense. I didn't understand.
Speaker 3:Your marketing comes off as desperate. You send an email that's like, hey, 50% off for the next seven days. Please, let's back on. A thing can work, don't get me wrong. But if you do it again and again and again, you're becoming needy. The market perceives you as desperate for work. You're a low-quality service provider because you're always offering 50% off or some low deal and to give proper credit, I learned that combination from Ben Settle is his name Honesty, consistency, non-neediness. Don't be desperate.
Speaker 2:Yeah, that kind of thing can work, as you said, but but it can also work against you and it will in the long term the short-term, long-term pain in that circumstance you know, it almost seems like the rule of three things, like you can have something that's good, you can have something that's fast, you can have something that's cheap, and you can only pick two of them. And if you're constantly saying I could do it fast and I could do it cheap, then you clearly can't be doing it good quality. And if I'm going to do it with good quality, then, and I'm going to do it quick, then it's likely not going to be cheap. So I can see that just by doing that, by pushing this quick and this cheap deal, you naturally are alienating yourself from quality. Yeah, 100% yourself in quality yeah 100%.
Speaker 1:Let me say this, in fact, let me ask this Out of the 10,000, let's keep using that number. Walk me through the overcomplication of this in the sense of well, what's the average Actually? Let me start with this one how many times should I email them a week? What's the right?
Speaker 3:number of emails. It depends on your relationship with them. At minimum, weekly, I think. You can go. More than weekly, I think you can go two or three times a week, or daily if you want. It really is all about your relationship and how many services you can offer. If you've got a full stack of services HVAC, plumbing and electrical you can send more emails because you have more to offer. But if you have less to offer, then start with once a week, send a again a super easy, plain text like it comes from a friend. So oftentimes what I'll do is you got to look at the email and its component parts right Again. First principles what leads to success? You have the from name, the subject line and the body of the email and the PS. Those are like the four key components of the email. So we start with the from name. Who is the email coming from? It probably shouldn't be coming from service loop electrical. It should come from either clay or joseph at service loop electrical so there's a person okay okay, that's the first part.
Speaker 3:The from name. The from name is important because consider this if your mother sent you an email today and there was no subject line in that email, it literally said no subject, because she didn't put one, but the from name is your mom, are you opening that email? Two things are happening.
Speaker 2:One is I'm thinking boomer can. Second thing is yes, yes, I would. I would 100% answer that.
Speaker 1:I might also think mom got hacked again.
Speaker 3:Also possible. And if you're saying no, I would not open an email from my mom. Replace mom with someone in your life who you trust and have a relationship with, who they could send you anything, and you'd open it. So that's the importance of the from name. Yeah, then you've got the subject line. The subject line is let's create curiosity, let's give a little taste, a little teaser, a little preview of what's inside, because the job of the subject line is to get the email opened. Okay, then we have the body of the email, which is a tip or a story of some kind that we're sharing with the customer, which segues naturally into our call to action.
Speaker 3:The other day I was at this house doing an electrical panel safety inspection and I noticed that this electrical panel was installed in the 70s. Most people don't realize that the 70s was dot, dot, dot 50 years ago or, even more effect, I'd say 2000, because people still look at the 2000s as recent. I'd say this electrical panel was installed in the year 2000, which may not seem that crazy, but dot, dot, dot, that was 25 years ago. And then you segue into a call to action. A nice segue would be something like this is one of the reasons why I love doing our $50 electrical panel safety inspections for Salt Lake homeowners.
Speaker 3:These electrical panels reveal things that you may not even know were happening in your home how old your panel is, when you didn't even realize that this thing is basically older than dirt. So that's the body of the email, and then you've got the PS, because when people open an email, what do they do? They scan all the way to the bottom and if there's a PS, they'll generally read that before anything else. So the PS will be basically a summary of the email on offer From name.
Speaker 1:Subject body PS. Is the ps below the signature line? Or like your name sincerely, or or zach, or is the ps above it? Uh, yeah, it's usually below, so um, everyone specifically, can I read what is on the bottom of your email? I literally have this up for this moment.
Speaker 3:Yeah.
Speaker 1:Let me see. I don't know if I have a.
Speaker 3:PS on my recent email.
Speaker 1:I have an email. It doesn't say PS, but there is a note at the bottom. There's a note at the bottom of mine and it's really nice.
Speaker 3:And it doesn't have to say PS, right? So that's my exit note. If you will that I change up.
Speaker 1:L note, if you will, that I change up Lately I've just left it.
Speaker 3:as, like this inspirational quote, can I share it?
Speaker 1:Yeah, go ahead. Yours says if you're reading this while in a meeting or while spending time with a couple of dudes on a podcast, please put this away and read it later. The people you're with are more important than anything in this email. That stood out to me. I'm someone that pays attention to the details. When I read that I did this stood out to me and I paused and I went Zach's a good person. There's no other result from that. It's just like the thought that you put into writing. That was clearly. I mean, you're a marketing expert, for sure, but nonetheless there's no other reason I could think about that. It's not some reverse psychology ploy because you're telling me to look away and do something else.
Speaker 3:Correct.
Speaker 1:You can't say that unauthentically, because you lose me if you do.
Speaker 3:Yeah, that's fair.
Speaker 1:Important, it's important.
Speaker 3:Yeah, that's my exit note.
Speaker 1:Yeah, it's not always just another call to action or another. Hey, here's another reason to give us a call today 50% off. I swear this is going away soon. It's also about the person again. Yeah, you said it. Why'd you choose that line? Tell us the truth. I'll tell you why I chose that. Can't handle the truth. Hey guys, sorry to interrupt the show.
Speaker 1:Clay here and Zach, such a great guest and really becomes such a great alliance for us, and not only the Million Dollar Electrician podcast, but other podcasts too. He only helps home service providers and he only helps those that help home service providers. So we really wanted to take this opportunity to express our gratitude, not just for Zach, but for you. As you know, you've probably become accustomed to following our content and realizing that we're giving free value away every single week in our Facebook group, in our SLE Pro app and everywhere that you can follow us or find us, especially the podcast. Many of you have commented below on YouTube videos or in our group to grab some of this great content that we share, and this week's no exception. Grab some of this great content that we share, and this week's no exception.
Speaker 1:So I wanted to just take this one minute to let you know about this free email marketing tool that you can use courtesy of this interview. So all the great notes that Zach shared with us, these great insights along with some of our own, we've combined to create this value piece just for you. So, guys, if you want to get this a quick guide to email marketing, as well as a dozen templated emails that you could start sending your customers right now to get already paying clients to pay again and get to hear from you and really increase the length and the value of those relationships, then you're going to want to grab this. So go ahead and just send us a comment, either on our YouTube, on our Facebook, at our website, you could go ahead and fill out a contact form at serviceloopelectricalcom, send us the word emails and we'd love to send this out to you. Okay, hashtag emails and you'll have that in your inbox in no time at all. Back to the interview, guys. Cheers to your success. Talk to you soon.
Speaker 3:About nine years ago now. I can't believe it's been nine years. That's insane to say Nine years ago, 2016. It was the summer of 2016,.
Speaker 3:Newly married in college, my wife worked. Let's see, I worked in the mornings and went to classes, and then my wife worked in the afternoons at the local plasma center. She was a phlebotomist. So during the afternoons, when I was done with work and school, I was broke so I had nothing going on. So I read a lot, I read down a lot of YouTube rabbit holes and just was like chasing my curiosity, you know, like what do I want to do with my career? What are some hobbies I can pick up? What are some things I can do that I can dedicate a lot of time to? This was before I had kids and that took over my life.
Speaker 3:But one day I came across Simon Sinek and I became a huge Simon Sinek fan in 2016. I saw his talk how Great Leaders Inspire Actions, the Start With why talk, love it and I was like man, this guy gets it. Like. I was a huge Simon Sinek fan and I come to find out that one of his right-hand men at the time, david Mead, lived here in Utah. Wow, so he helped him write the book. Start With why or not Start With why, find your why. If you look at the book, find your why. You'll see. Simon Sinek, david Mead are the co-authors of the book.
Speaker 3:So I reached out to David Mead on LinkedIn and I was like hey, big fan of your work, would love to take you to lunch or something and get your advice on what I should do with my career. Take you to lunch or something and get your advice on what I should do with my career. And he replied to me via email and he had that in his PS, the exact word for word exit note that you see on the bottom of my emails, and I've used it ever since, ever since, because I thought it was such a profound statement and David and I have become great friends since then and see him quite often. But yeah, he's the one who I first read that line from and I just thought it was as you said. It was an excellent signal of like. Everywhere you can possibly incorporate a signal of what kind of character you have, what kind of person you are or want to be. I think you should take advantage of it.
Speaker 3:I think this is a huge opportunity that most business owners in general miss out on. They overlook the little details like the email signature, the PS line, the call to let the customer know that you're coming out to their home, the sending of the invoice, the walkthrough at the end of a job to make sure the customer's satisfied. All of these tiny little touch points are major opportunities to brand yourself as the kind of service provider that you want to be, the kind that becomes irreplaceable. They only think of you when they need service, but we often overlook these things and just focus on the big stuff, and perhaps that's the theme of my work, is I just? I try to take all of the things that we're doing to grow and bring it down to what are the foundational principles here? What are the things that, if we got them right consistently, would basically make success inevitable?
Speaker 2:would basically make success inevitable.
Speaker 2:You know, something you said that I really feel like stood out almost like a beacon was the character you have or want to have or be.
Speaker 2:And I thought the second part was really, really important, because I'm sure there's some contractor, some electrician who's listening to this right now who's like, yeah, I want to do those things, but I'm not that person, or I don't have that, or I'm awkward, or X, y Z, I want to do those things, but I'm not that person, or I don't have that, or I'm awkward, or X, y, z, whatever the thing is that they're going to say, and the fact that you're saying you don't have to be there right now to be that person. Tomorrow, you can put the right steps into place and transition into the person you want to be and using certain things as a lightning rod to say this is where I want to go, who wants to go there with me? I, to say this is where I want to go, who wants to go there with me. I think it's amazing, because that can inspire people who otherwise would be saying this isn't for me. I'm speaking to you specifically, saying this can be for you if you're willing to pick the torch and run with it.
Speaker 3:Yeah, you guys familiar with Dr Benjamin Hardy.
Speaker 1:Yeah, Dan Sullivan's. Author. Man.
Speaker 3:He's the GOAT. All right, dan Benjamin Hardy everything he writes is pure gold. But, uh, all his books? I love his books because they assert the premise in the title. So he has his book. Be your future self now, which is exactly what you're talking about. Yeah, why are you waiting? What are you waiting for to be the person that you want to be? Be that person now. Who? Not how hire people who know what they're doing. Don't try to figure out how first 10x is easier than 2x, like he. Just he distills these ideas into these concise, compelling titles that tell you what the idea is on the cover yeah it's.
Speaker 3:it's not some lame book like. I'm personally a, not a hater, but a, but a doubter. I don't know if I should do this, probably a lot. I'm kind of a I don't know if you got. If you start talking about hustle culture and gurus with me, I probably I probably get pretty fired up. But there's, there's certain gurus that publish ideas. I'm like this is such BS dude, because again it's all flash and hacks and tricks and tactics. There's no substance. It's what worked for me yesterday, not what works always. I'm a fan of what works always.
Speaker 3:What are the foundations of success in any given domain or discipline or field? Not whatever the latest trendy hack. It would be like if I tried to start a toilet paper business or a toilet paper coaching business. Right, I'm going to. I'm going to coach you on how to build a toilet paper company. And because I've got a successful I don't actually just for the sake of the example, because I've got a successful, I don't actually just for the sake of the example I've got a multimillion dollar toilet paper empire and people go, oh man, I would love to learn how to build a toilet paper empire from you and I'm like great, let me show you how I did it, but consider the context.
Speaker 3:Okay, I started my toilet paper company in 2020, when this stuff was flying off the shelves, when the world thought that we were going to run out of toilet paper, when the government was stuffing money in all of our checks because of the pandemic and I have a rich family. I've got a huge nest egg. So if this doesn't work out, I'll move on to the next thing. I have a great support system. Like all of the conditions for success were there. Like all of the conditions for success were there, whereas you're starting a toilet paper business in 2025. This stuff is not special anymore. The government is not stuffing checks in our pockets. In fact, inflation is crazy. You do not have a support system or a big nest egg to support you if you fail, if this doesn't work, you're hosed. That's what bothers me about hustle culture and gurus is just the lack of context, the lack of honesty. Again, honesty, consistency, non-neediness. It just feels like there's so much dishonesty in guru culture about what actually led to success. I'm not going to name names.
Speaker 1:That's okay, but let's go deeper on one thing. So you mentioned well, there's this. Maybe was truth, and then the truth, truth, the everlasting truth. What's the difference?
Speaker 3:I mean, I don't know if I have a good definition for it, except you can feel it in your gut. You know um there's.
Speaker 1:There's a great example. I'll give you an example, even just to to help you, because I think you've given some on this podcast. Just be simple, be human and ask the question. That's an example of an everlasting truth. Human psychology actually hasn't changed a ton the weight of holding everything. That's an example of an everlasting truth. Human psychology actually hasn't changed a ton. The weight of holding everything that's going on in our environment today has changed. But the human psychology, the foundations of what we do and teach, even taking care of the human being, not the human doing, I think actually converts wonderfully with what you're saying here.
Speaker 1:I learned this from a mentor of mine and I actually just did a private we called it a boulder, a little gathering, a mastermind last week about this and some unlocks that I've experienced and this concept of human being versus the human doing is one of the biggest ones I've ever had, because I myself I was in an MBA program, I had my PMP, I was a master electrician. I found myself in a trend of academia for the reason of letters beyond my name, for the reason of respect from people that are listening now and from people like you and Joe's act right Like it was, for respect, but the more I had, the less respect I got, because every time you added more initials, you just stepped into another arena of people looking for commanding respect for their accolades, not for being the person and just recognizing the pain of your counterpart. So, as a result, we worked with a guy named Stefan for a while. You really unlocked this for me. I love Stefan for this one simple thing, if nothing else Focus on the human being, not the human doing, because when you're on tour, even with guys like Tony Robbins, they're all nervous as shit, sweating backstage and I think you mentioned this right, like the origin story problem.
Speaker 1:I thought that's where you were going with this actual rant. But there's something about just stepping on stage and saying you know how and identifying the pain of a person and what they're going through and then discussing that, having open conversation around that pain and the potential solutions to get you to a place of less pain and more desire. It's like human psychology basics. That's everlasting to me. Is that at all what you were thinking about when you were describing it?
Speaker 3:I think your way of describing it is much more eloquent than mine.
Speaker 1:Okay, I'm flattered.
Speaker 3:What, what, what's, what's going to work and all what transcends the current context. Right, what works always in email marketing, which I come back to cause, that's kind of the main service I provide reputation, permission and relationship. You just can't fail if you get those things right, If you stick, if you're consistent and you stick with it. You know it's not easy, it's not quick, but if you just focus on permission and relationship permission and relationship you know you can, you'll get. You'll get as many cracks at it as you want. You can send as many emails as you could possibly think of until you get it right. If you have permission and relationship, yeah, what are those timeless principles that go beyond whatever the hot, trendy tactic of the day is? That's why I love email as a channel, because social media changes its algorithm every half a second.
Speaker 3:The people who build the platforms don't let their own kids use it because they know what kind of damage it can do to a person. Uh, same with, like google. Google can't decide if it's an ai company or a search engine company. The things there's, all these things are just going on and changing and people are so focused on the tactics and the now that they fail to ask themselves what could I do? That would just work, no matter what happens to the platforms, and for me it's building a relationship with people, gathering a list of all your customers. If you have a list with their name, phone number, email address, you can take it with you anywhere. No one one can take that from you. You own it. You. Facebook can't take that from you, uh, google can't take that from you. That's yours. You can print it off and you can take it to wherever you want to go, you know joe, I want to say one thing, just to, just because it's paraphrasing what you said.
Speaker 1:You said you owned it, but when we started this, you said you earned it. You earned it, but when we started this, you said you earned it. You earned it. I love that, joe, please.
Speaker 2:You know something that sounds really really cool, cause I'm thinking about, like how would someone who is starting today like I'm trying to put this in the context of the lectures and who's really trying to make this work, like right now, and say, okay, I'm going to start getting my customers to do this? I'm wondering and I don't know if you think this would be a good idea as well so you know the service you provided for them, you know their name. Would you want to go one step further and find something you connected over, so, like, when you're working with your customer, be like this is who I, this is who I worked for, is the address I worked for, is the service I provided and we connected over hunting? Like just have the one other thing in there and then find a way to incorporate that into your thing and say you know I think that's the beautiful thing about it is you can put whatever you want in there.
Speaker 3:Right, it's, it's your list. You can incorporate whatever details you want. Something you connected over how many kids they have their kids birthdays, dude, think about if you got, if you found out their kids birthdays like I don't know how you would work. The end of the conversation, exactly. But and then you sent their kids birthday cards in the mail. You think that person's ever buying from another electrician? Ever again, absolutely not. If you sent cards on the kids' birthdays, dude, you are the only electrician they're ever calling as long as they live in your area.
Speaker 2:You know what I mean. I can agree with that, because what we used to do at my company was, when we recognized it was a customer's birthday, we had a bakery right next door and we'd always bring them cookies and write a card for them. And it'd be amazing because you'd find things like one customer would cry and be like no one remembered my birthday, but my electrician who's installing my generator did birthday. But my electrician who's installing my generator did. So you don't know like how big of an impact it can make, but you're right, like that's a lifetime earned relationship at that point.
Speaker 3:Exactly.
Speaker 1:I'm going to put a disclaimer on that one, though I don't think you should add it to your sales script to ask arbitrarily for your client's children's birthdays.
Speaker 3:I don't know how you, I don't know how you'd work it in. You're working it.
Speaker 1:Yeah, I see your point there. Nice to meet you, by the way, when your kids oh yeah, for sake of the example.
Speaker 3:I'm like, yeah, two things are true. It would be awesome, but also I don't know how you possibly ask that whoever I'll give you the relevant scenario.
Speaker 1:We talked about this in class the other day. If you walked in and you knew it's your daughter's birthday today and you saw a daughter birthday card on the table when you're in their home and you said, oh, recent birthday? And they said, hey, my daughter's birthday is today actually. And you went no way. My daughter's birthday is today too. Guess what I'm doing right after this?
Speaker 3:that's right that that's powerful paying attention huge report.
Speaker 1:Okay, help us with a couple things then we're going to help you get out of here. We talked a bit about stats, the 10,000. We never really got back to this, but you mentioned 50% open rate at one time. Is that good, is that bad? Help electricians understand what would be a target that I should even aim for as far as metrics go and evaluating our emails.
Speaker 3:Yeah, 50% open rate is where I like to be. Again, if you have permission and relationship, that's easy to do. You got to have the right. You know this could be a whole other interview. I'm like how do you set up the infrastructure to send emails and get high open rates? But if you've got the right infrastructure in place and you have a earned relationship with your list, you could do. 30 to 50% is like we're doing good. 20 to 20 to 30 is that's. That's pretty, that's okay, like I'm not concerned below 20. I think we have a problem. Either you have an unresponsive list or you're just landing in the spam folder, um, and we need to figure some things out what about that reply rate or click-through rate, depending on what you're sending there?
Speaker 1:what's something you hope for?
Speaker 3:that would be good there um, I'd be lying if I made up a number. That's like applies to all businesses. And all this comes back to the context question to illustrate I have a client who does uh, I guess they're not a client right now, but I have somebody who does on. They sell awnings. That's their business and they're based in Chicago Illinois. They sell awnings as their product and they have I don't know how many 4,000, 5,000 people on their email list.
Speaker 3:And he asked me the question how, what kind of results should I expect? What should my ROI expectation be on this? And I said well, it's tough, because there nobody has ever tested email marketing for awning companies in Chicago Illinois before. We don't have a case study on this exact situation. I can tell you generally 30% to 50% open rate, 3% response rate let's just throw that out there, because if you could do that every email, that would be pretty good, right? 3% of the people respond positively to the call to action and 50% open. That would be great.
Speaker 3:But I never make that promise, I never make that guarantee because there's so many factors that the business is coming in with that I didn't influence. Again. I'll run the same campaign for two different companies. One has run their business so well. They've built such a great reputation over the years that email is just like an instant hit. They're overwhelmed by leads and another company will get not quite as enthusiastic of a response because they don't have as good reviews online. They haven't curated their list quite as well, they don't have the same reputation. So there's a lot of factors that go into the success of individual campaigns that make it difficult to say this is exactly what you should expect every time.
Speaker 1:I know for us we see about. You tell me if it sounds like this is kind of in that bandwidth, but we see on average, 45% from thousands of emails. Some emails though, 0% click-through, nothing happens, nothing doing. That said, a lot of them there's no call to action. However, we've seen as high as 3%. Quite often in the 1% to 2% range there's some response, there's someone clicking. But again, bringing this back to the example, even at 1%, if you sent 9,000 emails based on the nine out of 10 that you asked permission for, and even 50% open, you're still talking about 5,000 people and ultimately I mean that could be 50 to 100 people replying to that, yeah, 100% Five-year game, not a five-week game.
Speaker 3:Yeah, that's the way to look at it. What should I expect over the next five weeks? Let's focus on building something that's going to be making you money and for the next five years, as opposed to just squeezing every last dime we possibly can these people for the next month, because if that's what you want to do I got some campaigns we can run. I got some. I got some promotions we could test. They're not going to like you very much by the time we're done, but probably pick up some quick business.
Speaker 2:You know you're saying something that I always agree with, which is when can you re-approach a customer? Because imagine you did sell them, let's say you crushed it out and it was a $7,000 investment they just made and then a week later, you're hitting them up with an offer or calling them with this or calling with that. It's like you know, give them some time to recover their assets in order to do it and then they'll succeed at a great level. But if you have an offer that makes sense from a character perspective, by all means. But if you don't have that character relationship, hold on your offer until you know what you're doing. I love that.
Speaker 1:Zach, thank you for joining us today. Is there anything else, a message that you wanted to give electricians, something that we weren't able to cover today? Maybe your best advice, or something you always say that you didn't get to anything else on your mind today, brother.
Speaker 3:Relationship and permission. Every time you do a service call, every time you have a sales visit of any kind, earn the relationship, earn their permission to keep talking to those people. With time you will be future. You is going to be super happy. That present you builds a relationship. And earn permission to talk to every customer you interact with, because eventually you're going to have a huge asset of people that you can talk to. Think about the value of your business too. When someone's looking at your business and you can say, yeah, I have a 5,000 person email list, we get 50% open rate, 2% response rate every time we talk to them and I could send them any emails and they'll respond. That's a massively valuable asset right there.
Speaker 1:Yeah, I love that, Zach. Please tell everyone where they can find you if they're listening or watching on YouTube. We'll add your information below, but what's the best way to reach out to you for more information about email or your services?
Speaker 3:The best place is ZachGarsidecom. Go to ZachGarsidecom. You can even get my free short book. It's 24 pages long how to sell premium services with email there, totally free. You can go check that out, download that and then you'll be on my email list and you'll start getting my emails from me.
Speaker 1:And don't worry, right at the bottom he's going to tell you to look away and pay attention to people in front.
Speaker 3:The only emails they'll tell you to look away.
Speaker 1:Yeah.
Speaker 3:You know what? Maybe that's my headline, the only email list that'll tell you to look away. It's good.
Speaker 1:It's good To find out what I mean.
Speaker 1:There's some curiosity. If you guys enjoyed the value Zach brought today, please go see him at ZachGarsidecom and please leave us a review, just like it helps you. I know that you all want to keep the Million Dollar Electrician podcast a secret for yourselves, but we are on a mission to rise the tide for home service electricians everywhere and the best way we could do that is if you let us know how we do today. Let us know and let your friends know if we did a great job. Thank you so much, guys, and we'll see you again next week. And that's a wrap for today's episode of the Million Dollar Electrician Podcast.
Speaker 2:We hope you're buzzing with new ideas that charged up to take your business to the next level.
Speaker 1:So don't forget to subscribe, leave a review and share the show with fellow electricians Together. We'll keep the current flowing.
