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Million Dollar Electrician - Sale to Scale For Home Service Pros
Rewiring Our Mission: (Electricpreneur Secrets)
Helping Electricians Achieve the $1M Service Van so they can experience ultimate control over their futures.
Join Clay Neumeyer & Joseph Lucanie for a new electrifying episode & High-amperage action item each week to spark up your service van sales to $50K, $70K, $100K, $150K months, and beyond!
Million Dollar Electrician - Sale to Scale For Home Service Pros
Ep 32 - How the Loop Method Helped Nathan Miles Crack $75K in 30 Days
In this episode, Nathan Miles shares how he leveraged the Loop Method to generate $75K in just 30 days! If you're looking for a proven strategy to scale your business, you won’t want to miss this!
After years working for others and putting in grueling 70-75 hour weeks to overcome financial challenges and after recognizing he had maxed out growth potential with his employer, Nathan finally took the leap to entrepreneurship. Nathan shared his extraordinary journey, generating $75,005 in his first month as an Electrician Entrepreneur after implementing a proven business system.
What makes Nathan's story particularly compelling isn't just the impressive sales figure, his approach to success? Putting customers’ safety above sales.
A simple two-outlet and doorbell call turned into a $10,000 panel replacement, after he discovered a hazardous panel covered in flammable lint. In that moment, he realized: "I didn't care about the money more than I cared about keeping them safe."
Instead of using fear to push a sale, Nathan educated the clients, gave them the options, and let them decide. The result? A win-win situation where trust led to business growth!
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Loop Method - a wiring technique used to create an efficient, streamlined system by connecting points in a continuous flow. Nathan applied a similar principle in his business strategy—building a seamless system of customer relationships, referrals, and service delivery.
Instead of relying on cold calls or ads, he looped his network together by leveraging past interactions, social media engagement, and customer education, creating an organic lead-generation cycle.
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Hello, Hello, Hello and Welcome to The Million Dollar Electrician podcast, where we help home service pros, like you, supercharge your business and spark up those sales!
Speaker 2:I'm Joseph Lucanie and, together with my co-host, Clay Neumeyer, we're here to share the secrets that have helped electricians sell over $1,000,000 fro m a single service van.
Speaker 1:All right and welcome back. We've got Nathan here with us today. Nathan's coming off a massive month. Nathan, tell us what's the record this month. How much did you do in sales month?
Speaker 3:I did $75,005 in sales this month.
Speaker 1:Awesome, awesome. And now here's the surprise for everyone how long you been in business, brother?
Speaker 2:I launched March 1st and today's April 2nd, so 31.
Speaker 1:Go ahead Joe.
Speaker 2:One month and one day and you've generated from. Like this is insane, Like I want everyone to hear this! He just started business, implemented the thing and has a $75,000 a month. Nathan, you are like literally sucking down the nitrous at this point. Like this is full gas.
Speaker 3:Well, I'm just showing up, that's all I got to do so.
Speaker 1:And, like Joe always says, we're the GPS, but you're the one that's got to take the steps and go and make that drive right. So you've clearly been taking those steps, man, and I personally want to congratulate you on a great first month. Thank you, I appreciate that. Can I tell you guys a bit of a secret, though? Sure, though, there's something that happens when a brand new business is formed and they come to us for some support and some guidance, in that. We know this process works, but, let's face it, someone brand new to business, this is a fire hose man. There's a lot going on, a lot that you had to go through to even do that. So we've got some questions today, we're going to break into this story with Nathan. We're going to learn all about how he went from zero to 75. Was it 75K or am I getting the number?
Speaker 2:wrong. Can't forget the $5. Can't forget the $5 in the end.
Speaker 1:Zero to 75,000 in 31 days of business. This is remarkable. So, nathan, we're going to have to start a bit at the beginning. Tell us a bit about when you became an electrician and why you decided to go into business for yourself.
Speaker 3:I've been an electrician off and on since 2009, for my previous employer. I was helping him when he was on the tools and then I took a hiatus, tried a few things and then back in 2017, he hired me on full time and it just kind of took off from there. He even told me then. He said "I don't expect to have a leadership role for you. He said I'm pretty well booked up there, but I'll give you all the hours you want and all the overtime you want. So I worked, for I was in quite a hole at that point. I worked 70, 75 hours a week for a year to get out of that hole and he was gracious enough to give me those hours. But I got out of the hole and, just like anybody, when they get their head out of the water, they start looking around. So about three years ago I had planned on going on my own. I'm glad I didn't. But I came to the employer, his name is Mark and I asked him "is there something that we can do that can grow? Is there something that I can be in control of? Basically, I just want you to count the money." was what I told him and he said well, he'll think about it, and we came up with something ended up being, generators, at the time. and my first year with him, I had learned some marketing up to that point, my first year with him, I was r esponsible for 30% of his profit, of his whole company, and it stayed that way for three years. And what was happening, though and this dawned on me the latter part of last year is, Mark is one of the best people that I know. He is the best boss I've ever had. I would even say he's better than the one I have right now. If I'm being honest, love that, but I just found that at some point that the partnership wasn't going to get much bigger or better than what it was then. I had maxed out on what I was capable of doing by myself, and I was getting generators during the summer, during the hurricane season, and then those same people were calling me during the off season to do electrical work. Or they'd say, hey, I know you're busy now, but if you can, we can do electrical work. Call me. And I was keeping myself busy there was most of the time. Mark didn't even know what I was doing. He just called me at the end of the day. So what'd you do today?
Speaker 3:And it dawned on me and I asked a few people that I look up to uh, dawned on me that, uh, you know, maybe I should start building this for me instead of him. And that was december last year, early december last year. I mean, within two weeks of mentally deciding that I didn't know when it was going to happen, I thought maybe in six months a year I'll go out on my own. And within two weeks I found your guys' podcast and I have always I've felt like and a lot of people can confirm this that, trades are the next big thing in the economy, if it isn't already the big thing. But I'm surrounded by people who are doing trades. Some of them are doing it really well and some of them they're running the business, some of it, sometimes the business is running them. And I was convinced, if there was a trade company married with a really good sales process, that you would have something pretty amazing.
Speaker 3:And when I stumbled across y'all's podcast, I can't remember what the first one I listened to was, but y'all hooked me on the first podcast. Within probably six to eight weeks I had listened to every single one of them. I listened to a few of them three or four times. My wife was starting to get annoyed. It's like, okay, stop talking about the Million Dollar Electrician. And then I was primed for you guys already.
Speaker 3:And then I was primed for you guys already and I didn't have my Master's Electricians license yet. So I was choked. When I got in the first call at Austin, I said I'm on my road to get that license I think that was December, late December and he said well, unfortunately I can't help you until you have a master's. So I was determined to pass my test on the first go, and so the only thing that mattered to me in January was studying the material so that I could get the test, get the license, so that I could join the team. And I was able to do it, thank goodness. And I signed on with you guys about two weeks into February and then my launch date was the first, and that's the rest of history. You want to start?
Speaker 1:Joe, you can, if you want.
Speaker 2:It's one of those things where I'm almost finding a loss of words, Because what you've done has been such major wins and if you just evaluated them on their own, you've done so many really important things that a business owner needs to do to get to this point and you've done it all in a very short period of time. Think about this how many of us have actually passed our masters on the first time? I know I didn't. It's a really hard thing to do, but you did it because your why was bigger. I need to do this. I got to get it done. I have to do it the first time. Then you went out and you also have the ability of doing 70-hour weeks. You've also gone and learned marketing. You've done so many things by being able to say I recognize the process and the company could work. So it's just really amazing seeing all the right pieces come together in one person, because I could just see amazing things in your future with the trajectory that you're on. Thank you for that.
Speaker 1:Yeah, I'm going to make a comment on this too, because I was picking up on some early things. I actually had to start taking notes, Nathan. I'm always looking for what makes the kind of person that we see succeed and then jump on a podcast. Go from listening to everyone and jump on the podcast and, by the way you're you're only really the second person we've had that austin or I have turned away, gone and got a master's license and then ended up on the podcast with a great story. The last one was Scott Hayes. I'm sure you've listened to Scott Hayes story once or twice already as well. Uh, Shout out to Scott. He did great things as well, but for you to come in in your first month through 75k, it's clear that that comes from.
Speaker 1:I heard grace. The gratitude when you speak, Nathan, is phenomenal, Even quoting Mark, being a better boss than the one you have right now. The important thing about gratitude is it sets us in the right direction. It sets us in a place of positivity and looking forward and having faith to become more, be more, see more, do more, all of it. I also heard autonomy, though. Sounds like with your old employer you really had kind of your own reigns. You had this self-motivated, able to work independent of Mark. Is that right? Yes, sir. And then I'm going to comment on what Joe mentioned to the 75 hour weeks. That's not small. You're working two weeks in one. You mentioned your wife maybe coming after you for the podcast and talking about being a million dollar electrician. But how does she feel about 75 hour weeks when you're working that hard?
Speaker 3:We were in a, I mean at the time. Of course, I didn't do that for five years in a row, that was probably a one and a half two year event, but at the time we were both. My wife is amazing. She supports me in any any avenue, good or bad, and we both knew what had to be done and it just she's been great. She definitely prefers what's happening right now to that. In short, in answer to your question, but she's pretty cool. I mean, she supported me there. She supported me in previous endeavors that didn't work out. She supported me when I wanted to join you guys, she supported me. I wanted to join you guys, she supported me not quite as aggressively, but she did support me when I moved up to silver with you guys and, uh, I'm super grateful for what she's the part she's played along the way. So I hope that answers your question?
Speaker 1:yeah, yeah, it does. So many of us would go even on to say like we wouldn't be where we are without our partners. I know I'm one of those individuals. You, joe? 100%.
Speaker 2:Melanie is. Honestly I can say that without Melanie in my life I may not have been able to do the things that I've been able to do. And I, melanie, if you're listening I love you with all my heart.
Speaker 1:Awesome, nathan, sounds like you're in that club too, brother.
Speaker 3:Absolutely, absolutely.
Speaker 1:You mentioned this moment of making a mental decision. What does that look like for you? It sounds like you were in this in-between space and all of a sudden, you just said no, I've got to do this, I have to try on my own. What does that look like? What was the major catalyst?
Speaker 3:What changed that? Look like what? What was the major catalyst? What changed there for you? Okay, so this is a recording, so I'll answer it, but it's a very small chance that mark would ever hear this podcast, but there is a chance that he would.
Speaker 3:So do your best to spin this in a positive way if you can. But I, uh, I had a conversation with him and, without giving you all the details, it dawned on me that I thought I was a partner in this endeavor with him. And it dawned on me in that conversation that I was not a partner. I was a well-compensated employee and when that clicked I wasn't motivated to make it any better for him. And I don't know if that's exactly when I made the decision for him, and I don't know if that's exactly when I made the decision. It definitely started pushing me into that decision, whether it be to go work for someone else or do my own thing. But I sat down with a good friend of mine his name is Benjamin Spack and he's known me for a while and I asked him. I said, "Ben, do you think I should go out on my own? And he didn't even pause. He said yes. He said absolutely. "I don't know why you haven't done it yet, Nathan and I was like, well, okay, well, there's one. And I go to a different friend. His name is William. His answer was the same and just as quick, and at some point I have to start. I mean, if I'm hearing the answer the same one that I had I go okay. Typically, when I do make a choice and the choice is made in my head, I just go for it, regardless of what it is. The outcome's not always great, but I have to. It'll eat at me until I go nuts, until I figure it out, until I figure it out. And on the flip side, just like when I joined you guys, every part of your process I had to do to the best of my ability. I couldn't take some of it and throw some of it away. That's not why I bought in. It was because I needed what you guys offered, and so there's no reason for me to halfway do it. And so I mean that's a little bit more than what you asked for, but I hope that answers it.
Speaker 2:Absolutely Phenomenal answer. Phenomenal answer. And you know what? I think that last thing you said is a very strong indicator of success. Now, there's a silly way of saying it and there's a serious way. Silly way is don't half-ass two things, whole-ass one thing. And, realistically, what that means is you're right. Without knowing a system to its perfection, you won't know what to cut, and that's the thing. In order to learn it the right way, I have a why for every single word that's in there, and unless you knew all those whys, you wouldn't know what to remove. So the concept of saying I'm doing it the way you're doing it, and once I have mastered it, then I can adjust it, that is the kind of mindset that you need in order to become a top tier professional, not just salesperson. A top tier professional says "I need to master what I need to do before I can change it.
Speaker 3:I love that. A hundred percent. Can I? Can I answer that a little bit touch on that?
Speaker 3:By all means. So you said I'm drawing a blank all of a sudden.
Speaker 1:But uh, talking about mastering the process. A hundred percent.
Speaker 3:Right. So you said knowing the why behind every word that you say. That that is important to me and I do. I do strive to understand those, but it wasn't, and I'm not trying to lift you guys up, but it's just true. It wasn't. It didn't take long to figure out your guys's why. So the why of the word you used didn't matter to me much, because the why of the reason y'all do this was, you know, resounding in me. So I think that's for what it's worth.
Speaker 2:So that's powerful. Yeah, I got goosebumps, I'm not going to lie.
Speaker 1:You gave a couple of vulnerable moments there, nathan. We really appreciate that. Of course people want to figure this stuff out. You know when I think about why people would want to listen to us? Because we're no special people. We're just a couple of master electricians with business addictions, as we've said in the past, and really it goes beyond the business too, though. It's about helping people and, just like you're commenting, that is our why. We want to help lift other people up, because I haven't always felt in place out there either, nor has Joseph Not at all, and it sounds a bit nor have you.
Speaker 1:So I'm going to be vulnerable for a moment too, nathan, and just say you know what? What you just said about a hundred percent, just commitment to a process, the agreement you made with us when you came and just decided to. You know what I'm going to do, exactly what I say I'm going to do, which is everything, and then I'm going to just stick to the why of it. In a weird way, I think we actually needed to hear that today from someone. It's a really well-timed message, and I know you're just coming fresh off this win and we didn't actually expect to even record this interview with you today. So we do believe everything happens for a reason, and I definitely think that these great things are happening to you for a reason. Brother, it's starting to sound like a podcast exit, so I better be careful.
Speaker 1:If you're just tuning in here now halfway through the episode or a little bit into it, anyway, nathan, just over 75K in your first 30 days of business. This is massive, brother. So you've taken us through this mental decision and why you decided to go on your own. You also said something that's pretty important and I'd like to explore it for a moment, if that's okay and this is open for all of us to answer this question why is it that we feel we need our friends to tell us if we should start a business or not?
Speaker 2:Ooh, I can tell you what I do with mine. At the end of the day, we can only recognize that we have the viewpoints and the view lenses that we do. Like I can only see the world through the lens that I am in and I can see, and I recognize that about myself, and I may have a great view, but it's not 360 degrees and it's not 30,000 feet up. So the people that I go to are my closest friends because they compliment my weak spots and together I can look at it and say, like I can go to my friend Chris or Pete or Josh or Melanie, like all these people can see the world differently than I do, and when I confer with them and we're all agreeing in the right direction, I know I'm seeing the total picture and I feel more confident, and that confidence allows me to continue to drive, for sure.
Speaker 3:Ben is my friend and he's also my devil's advocate. If I ever need somebody to disagree with me, he's the one I call.
Speaker 2:That's a good friend, that's a good friend.
Speaker 1:He's a very good friend I'm glad you brought that up my partner, mariel. She always says that one of her best friends does that same thing for her. I'm glad that you mentioned that. That devil's advocate role is important, not just someone to be a yes man or gal or whoever, but someone to challenge you on your thinking and ben's the one that, without a doubt, was immediate. Yeah, you should do your own thing, right. Yes, okay, very cool. So at that point you get a couple yeses. You're looking to start your own business. What's in the way for you and I'm going to call special attention to something that I think you even ask questions on right away and so many others hinder on this one thing, and it's where is the work going to come from? Who are my leads? Where are they? Was there anything else that you had struggled with at that time? Were leads a challenge for you. Can you shed some light on that?
Speaker 3:I have been in marketing for a long time in one way or another. I had gained a lot of experience with that, with building the generator business, and I built a lot of good relationships along the way, even with those customers. And I didn't call those customers, I didn't think that would be fair to Mark. But at some point they called me and referred their friends and I am a part of a networking group called B&I and built some really good relationships with them. I was in B&I for the generator business, so the relationships were already there when I moved into my own business and everybody in the room was rooting for that. People like a underdog story, you know and so I gained some from that. Some of it was a couple, it was just random phone calls. I did the good neighbor program. They all came from different sources, it was all organic.
Speaker 3:Though Facebook I had a friend of mine this was out of the blue. She posted one day and she said these are all the people I use, just in case anybody wants to know. And she actually forgot my name so I texted her. I texted her immediately. I said who's your electrician. You know big question mark, exclamation point. And she goes oh, I'm sorry, and then she put it on there and then I got two leads from that, just from paying attention, and you just never really know where they're going to come from. Just keep pulling from every direction that you can.
Speaker 1:We have this saying, and it's on our Action Leads Now list, and it goes like this more conversations equals more work. Do you believe that's true, nathan?
Speaker 3:A hundred percent yes. More conversations and taking advantage of the conversations that you get, so you could easily just do the simple thing or you could actually continue the conversation, offer more options and see what happens, which happened a lot this month.
Speaker 1:Incredible. Did you have any other concerns going into business where you thought, ah, this is a hold point, this is a constraint, this is a bottleneck, something that's not letting me move forward, or was it smooth sailing from there?
Speaker 3:Nothing smooth sailing, but I felt like I had all the tools that I needed. I had all the support that I needed, more than what I could have asked for. The fear was getting leads. I was so convinced that the process worked that I knew if I could get leads I could sell.
Speaker 3:And the typical fears that go with starting a business is you know, am I going to fall flat on my face? How long can I go if I don't get a sale? And then there's the up and downs of it's just me right now. So you make a sale that feels great, now you got to do the work, and while you're doing the work, you're not making any more sales. So you start getting down and then you go make a sale and it's just an emotional rollercoaster. So I don't know. I learned a lot about myself this month, so I love that.
Speaker 1:I was going to say the things that you've learned.
Speaker 2:Yeah, I was going to say you learning about yourself. Like I think more people are going to want to learn about you after this interview. I'm not going to lie, you've got something special. You really do have something special, man. Thank you.
Speaker 1:So you're learning about yourself. You're learning your limitations. One of the things that, uh, that's really interesting about this interview is we've barely had time to even process what made up that $75,000. Can we go a bit into your big month and how it became such a great month for you? Sure, all right. So would you say that this was like one $70,000?
Speaker 3:sale and 10 $500 sales no definitely not.
Speaker 1:Is there some significant ones in the mix? Along with some basics, tell us a bit about your sales experience this month so far.
Speaker 3:Well, I'll start with the one that I was the most proud of. There was a lady that I went to go see. Her name was Kelly Herr and she wanted me to add two plugs and a doorbell to her house. And when I showed up, I just we went to the panel. We looked at some things, On her panel, she had a Federal Pacific panel inside of a laundry closet not a laundry room, a laundry closet and it had no cover on it. The cover was nowhere to be found.
Speaker 2:Naturally.
Speaker 3:And the dryer was right beside it. Everybody knows that dryer lint is the most flammable thing in your house. It seems other than natural gas. And the dryer wasn't connected to its vent. So the Federal Pacific panel was covered in dryer land and so was the entire room and everything within me. Not to address it right then.
Speaker 3:We just continued to talk, continued to move past it, walk through the play, and it ended up being a two-opportunity close. So, second opportunity when I called her, she wasn't able to meet me. Originally it was her, her husband. When I called her, she said she wanted. She's not been able to meet. They do the runner around. And finally we were able to meet.
Speaker 3:But leading up to that point, I was talking to my friend Ben and I said, Ben, I find myself at a place where I really need to do this correctly, not for me, not for the sale, but to keep them safe. And I didn't realize that about me until I was in that moment. I was like Ben, I hope they pick at least this option so that I can walk away knowing that that house is at least in a better place than it was. So I spent a lot of time. I role-played with my wife, I role-played with Ben, all for the reason of making sure that I didn't leave anything on the table for them, and it went really well.
Speaker 3:They didn't pick the top option. The top option was a complete rewire, but at least they now have an emergency shut-off system, not in their laundry room, not covered in lint. They have smoke alarms now and I feel much better walking away from that, and that ended up being a ten thousand dollar sale. What I was most proud of from that one because somewhere along the way I found out about me that I didn't care about the money more than I cared about keeping them safe. So that was. That was really cool moment.
Speaker 2:That's amazing, you know, like the fact that you didn't know that about yourself. It's almost like fire determines the crucible strength you need in order to be. In order to make steel, you have to cook it to an extent where you remove the iron and all the carbon from it. You literally went into your situation where you put yourself into a crucible and you came out with steel. That's very impressive.
Speaker 1:You said something really, really important there and I want to call attention to it, if I can. And it was the moment where you realized the hazard here. Why didn't you just tell her when you first saw it? Well, I hear this one, you're on the spot I know this is new to you, but something was telling you.
Speaker 3:Hey, I can't say this now, and there's a reason for that well, the short answer is I know I'm not supposed to um, but the based on what you guys have taught. But maybe I may and I don't know if it's true, but maybe the why began there. But I knew that it had to be fixed. And my typical gut reaction to anything is if I don't know the answer, if I don't know the best way to approach something, I don't say anything at all. Sometimes it's a good thing, sometimes it's a bad thing, but I've lost arguments because of that which drive me crazy.
Speaker 3:But I knew that if that is something that I could address, I need to do it correctly and then bring it all up later so that it doesn't feel like an upsell, so that I can give them the six options so they don't feel upsold. They just see a clear cut way to address it. It just so happened that you had went over a six-option close for a very similar thing with Raul a week before that in a bronze support class. I listened to that probably six times, joe. I was determined to get that articulation as close to it as I could, and so I guess the reason was to make sure that when I did bring it up, I did it the right way I want to jump all over this.
Speaker 2:First off, every time you're saying something, I'm just so happy. But can I tell you the reason why? I'm sure people are wondering why? Sure?
Speaker 2:So imagine this from the reverse situation, right? You're this customer. All you've done is called someone for two plugs and a doorbell, and the first thing that they asked for is they want to go see your panel. Okay, for a customer's mind, if you can't articulate it the right way, they have no idea why, right? Or the second thing is that the moment that the electrician sees it in this customer's perspective, imagine they go oh well, what do we have here? Do you know this is a fire hazard? Do you know you've covered it in lint? Do you know this is a danger?
Speaker 2:And this customer now feels pressure. They feel pressure to make a decision. They feel pressure to move on this immediately. They have to understand if the electrician is not actually being truthful with them. So it's a very critical moment in this customer's mind and if you do it the wrong way, even your best intentions, like this is a known fire hazard. You know it's going to burn. It's not if it's when it's going to burn and this customer doesn't know that. So if you actually do it the right way which you did you can control the flow of the information so that you can control the emotion and keep it from expanding beyond what it should be. You can talk to the customer in a way that's non-threatening, you can do so in a way that's non-pushy and, as a result, you can have happier customers moving on larger projects without feeling like there was an ulterior motive to make these suggestions. So you did all the things, maybe not knowing why you did it, but the result was very clear.
Speaker 3:Yeah, for sure. It's a lot like trying to help a wild animal. The intention's fine, but if you do it incorrectly you're going to get bit.
Speaker 2:Exactly. You know there's actually an expression with that. You know there's someone who ended up picking up, had a snake fall into a fire and the man reached out into the fire to pull out the snake and the snake bit him. And his friend said to him well, why would you ever reach the snake Like, why would you, why aren't you mad that he bit you? Well, it's a, it's a nature. It's in the nature of the snake to bite and it's in the nature of me to help.
Speaker 1:We're just being the way we are. Yeah, I love that. Unfortunately, to help we can't necessarily make strong recommendations. Influence doesn't rush. Influence is never rushed even. It has to be slow and calculated and methodical. And, nathan, it sounds like you put in a ton of effort to help that person. I hope you got a five-star review for that one because you certainly deserve it, my friend, were there any other notable sales throughout the month?
Speaker 3:There was one that I thought was pretty cool. I went on a generator maintenance call. Literally I asked Joseph for questions on bronze support, maybe a week before that, on the best way to approach a generator maintenance. I don't know if you remember, joseph, I do actually remember this conversation.
Speaker 2:This is a good one maintenance.
Speaker 3:I don't know if you remember, joseph, but you actually remember this conversation. This is a good one and I did it as I did it, exactly the way you told me to do it. I did the load test. We walked to the house, checked major connections in the house. She ended up having some GFIs in the right place, some not. She had some open wiring, an old panel that was past its due date, and she looked at it and she goes well, we need this. So, yeah, let's do it. All you know and I was I was actually pretty, for some reason, very, very afraid of that one because I was just there to do a maintenance call. But in spite of the fear, like I have a strange psyche, if I'm afraid of something, I usually run right at it and hope for the best. That's the reason I said yes to the podcast and I did it today because I was scared of it. So here, we are.
Speaker 2:You have a story that's worth sharing and I actually want to get into the situation that you're saying. I was scared of it because I've been in those situations and that emotion is so interesting because you're right. You did just go there for a maintenance. It was a three or $400 ticket, right, maybe you're lucky if you sell the next to your service. But what was the ticket on what you sold? 47, 80. Okay, so you 10X the sale. That it could have been right, and it was such an unusual circumstance that you became afraid of it. That's actually a critical moment, because what it's doing for you is it's showing you the possibility of simply offering it. You didn't push it, you simply said this is what I'm seeing. You have complete control of what you'd like to do. How would you like to proceed with this? And the customer was able to be safer, more comfortable, have better peace of mind. What would have happened if you didn't even offer the options? Wouldn't?
Speaker 3:that have been a bigger crime.
Speaker 2:I agree, it's really amazing. I love that you did the thing you did 10X, 10x.
Speaker 1:That's awesome, really good stuff. So you've had a couple of great sales, great experiences, and that, coming from even a maintenance call and upgrading to that level, clearly means that you're providing that level of value and intent with every customer. It's only a matter of time, nathan, let me ask you a hard question, though, at this point, knowing what you know now you're a month in having exceeded $75,000 in your first month Do you think you could have done it better If you could go back and change anything, would you?
Speaker 3:You're talking about the month based on how refined my process was, or before you guys.
Speaker 1:Yep, what do you mean? Yep, let's start with the month, and if there's something before us, then go into that too uh, there's a couple.
Speaker 3:In the first week I learned how valuable value articulation was, because I found out that I had two customers that were very it left me very uncomfortable with what they ended up choosing. They had a lot more things they should have picked, but because I didn't articulate it correctly, they went with a cheaper option and I felt responsible for them because I didn't do it correctly and once I I wish I could go back and do those again. Uh, mainly not even because I wanted to pick something better, just so I know that I gave them the best of me and then they made a decision based on that. But I would say that's the thing that I would definitely go back and change for the month.
Speaker 2:You know I don't want to take your momentum for the next thing, but the cool thing is you can. You can actually go back and redo this. That's the best thing about what we do. When you offer your lifetime crash certificate guarantee, you can come back in six months to a year and say, listen, I've guaranteed what we've done for life. All I ask is that I come back to inspect the connections and ensure that there's nothing changed from thermal heat or just from whatever conditions are there, and you come back and you're in the home of the customer doing the tests and you can even ask a question like hey, I'm really grateful that I had the opportunity to serve you with this. Actually, I've been thinking about this. If you don't mind, can I ask you a question?
Speaker 2:I know initially, when we discussed addressing your main electrical system, we had talked about you not having electronics protection. I don't really remember, can you tell me why you chose not to have that taken care of? And now you're experiencing a conversation in an authentic way, with them having clear value, whether you've sold them something or not, because either they're still going to be guaranteed a lifetime guarantee or they now have something else to kick around in their heads and say you know, why did I say no to that? That does make sense to have and you go. Well, I have the options right here. I saved them from last year because we honored this agreement. I would like to proceed. I love that.
Speaker 1:Awesome, really good stuff. And so, nathan, just to get clarity on that, if you could go back to that, what would you change? Just how you present your options better, or is there anything else?
Speaker 3:Observations. Observations is what I would change better. Yes, I guess options too, because you read that top option and you have to say this is what we're doing and this is why we're doing this. This is what we're doing, this is why we're doing this. I more or less just read it like a script. I embellished a little bit, but it also it forced me to also really focus on why those things were important. You know, like suffice it to say and embarrassingly, I didn't know why gas ground was important before I started this. So now I know exactly why gas ground is important, which made me a better electrician and now I can relate to the customer better. But I guess observations, articulating it to where they can see why I'm bringing it up, why it's important, and then reading it to them and saying why it's related to the things that we talked about in the observations.
Speaker 2:That is 100% right. Really, when you're saying, that last thing you said is the tie to everything, if the customer can see why you're offering it but why it's related to the thing that they called you for, it's not an upsell, because that's the biggest fear that someone has. He came to my home. I asked him for this, I asked him for an outlet. He sold me a generator, right Like. No one wants to feel like that. But if you're like, listen, I was tuning up your generator and naturally I'm inspecting the gas because it's powering your generator. Well, I'm doing a thorough check and I found you didn't have a major safety system attached to it. Is it wrong of me to at least bring it to your attention? You don't have to buy it, but at least bring it to your attention. How is that pushy? There's no shame in it.
Speaker 3:I love it. I love what you're doing. That's my favorite question that you ask. Is it wrong of me to bring it up, or is it wrong of me to ask, because what's the answer you usually get when you ask it, though? Oh, they said no, of course not. Bingo. But of course my wife hates it when I ask her the question now.
Speaker 2:So thank you for that you know if it makes you feel better. Um, I, I relate with that concept where you're talking about your wife can be frustrated with you. I have an obsession with sales and psychology and theology and like all these things and I talk to my wife about it constantly. So when I was training and coming up and doing everything, my wife would literally be like listen, turn off the podcast turn off the recording, throw the CD out the window Like we got to stop talking about sales now.
Speaker 2:So you know what May that be. The biggest problem you have is that you can talk about how frustrated your wife was that you were so interested in growing.
Speaker 1:Good story to tell in the future man. And it seemed like we triggered a memory of something else, maybe an answer for something else. Is there anything before the program that you feel and you wish you would have done differently Before the program?
Speaker 3:I guess the only thing different and you wish you would have done differently before the program I guess the only thing different is I wish I would have started investing in myself sooner, and the simple answer would be to find you guys sooner. But nothing comes to mind all right.
Speaker 1:Well, that was, that was good enough. So, nathan, now let's turn this outward and look towards someone else. If, uh, your friend ben or someone similar who's an electrician comes to you in fact I think someone just did, but without going to names they come to you. What would you suggest for them to get started in business and to improve themselves?
Speaker 3:invest in themselves as quickly as possible. I, I know a lot of electrical things, but I don't know anything about business, and it took some time to find the right people to invest in. I mean, I did look around for like a minute, but I don't know. Find somebody that you believe in and just copy and paste. It's really. It's really that simple. I would love to have a long theological answer to that, but I think it's really that simple.
Speaker 1:So you know, I appreciate that and I appreciate the simplicity of it, and this isn't about a plug for us. I love what you're saying because we've both invested in ourselves to the nth degree as well. At this point, I think I'm a quarter million dollars in investments between our different businesses and history. So can you help us with a question, though? Obviously, if someone's listening to this, maybe they're already on to our stuff, but if they're just listening for the first time, how did you make that decision? If you looked elsewhere not to say any names or anything but what made you decide to come this way with us?
Speaker 3:It is a hard question. It's forcing me to answer it, though. So I, like I said earlier, I didn't know about myself that I actually did care about people's safety, which sounds horrible to say out loud but I was drawn to the fact that you guys did, and once I found out why you guys did what you did, it was people like just say to your answer of people that are in the program don't, don't meet any part of the process with any any of your own ideas, because you guys already figured it out. I mean, just implement and then respond and then change things if you want to. But but that's the best answer I have for you, clay. I'm sorry if it's not what you're looking for.
Speaker 1:Don't apologize, man, it's not about looking, it's about your authentic point of view. We learn from you as much as you learn from us. Right, and what's your experience, just quick, been in the community so far? I know you mentioned borrowing some highlights that were meant for Raul at one point and watching some of that class time, a half dozen times to practice with. Have you been able to integrate with some of the community? What's your feeling there so far?
Speaker 3:could you rephrase the question if you don't mind?
Speaker 1:sure, sure. Since joining the program I know you've only been in it for about a month have you been able to maybe strike some different relationships, or how has the community been a part of your growth so far?
Speaker 3:I think it definitely helps seeing other people struggle and and find themselves. You know, from my point of view to theirs, being having access to that many electricians that are all trying to do the same thing and seeing what works and what doesn't has been super helpful. There's a bit of a healthy competitiveness that helps me, which kind of keeps me accountable in some ways. I really appreciate that. I didn't expect that part of it. Sometimes people ask questions that I didn't expect and that I needed to know the answer to. That's been helpful.
Speaker 3:You don't know what you don't know, know, you don't know it of course, yeah, that's all right, so I can take it right now I've got one more question for you.
Speaker 1:Uh, you mentioned an upgrade to silver. We're super excited to have you there with us. Uh, what are you most excited about for going to the silver level? Why is that important to you? You?
Speaker 3:said this is recorded so I don't want to offend anybody. But what sold me, which I was pretty much already sold when I talked to reina last thursday I think it was thursday which I expected? The caliber of people and the caliber of businessmen that would be willing to spend that much money on themselves are probably going to ask more interesting questions and have a lot more to offer. I uh, I hate that answer because of what it might appear like I think about the bronze, but it's just. It's just the true answer. There were definitely high caliber people in both, but I just expected more in the silver. My gut reaction is to say am I wrong for that, joe?
Speaker 1:you're definitely not. I'm gonna you're not wrong.
Speaker 2:I'm gonna answer this one my own lines at me.
Speaker 1:This I can tell that you don't want to offend anyone, and I don't think you did. I think that's wise and I think that's why we rise up in the programs we're into. You know, in the program that we're currently a part of at our coaches, we're at their elite level, which is their gold level, and, it's true, the class size shrinks a bit. The intent is higher because these people have spent more on themselves, and anyone who's willing to invest that, that much in themselves I think you're right, Nathan is someone worth being in a room with and seeing what they know and what they're experiencing. So we're super proud of you, brother. We couldn't be happier with your progress. We're surprised by this call on our calendar so soon. We're surprised by your 75K first month in business. All good things. We're just so happy. Joe, do you want to add anything to that?
Speaker 2:I mean, I feel like I've been sharing praise throughout the entire session, but I don't want this session to end without you really conceptualizing and taking this in personally is that you have something special, and the thing that's special is so many of us can be motivated by money, right? Isn't it just said that money is the root of all evil? But the thing that you've continued to point at every single time was I didn't know this about myself, but I care more about helping people than I do about the money, and that has been not something you've just said. It's something that's very clearly of value, that you have because it's come up in multiple different situations and scenarios. If you can continue that and operating at that level, you'll be able to create something that no one will touch, because your why will be so pure and so strong that no one, not even your competitors, could refute you Super powerful.
Speaker 1:I appreciate that. Anything else, you wanted to add Nathan to this episode. Before I wrap us up with some big updates that people are going to want to hear.
Speaker 3:I just want to thank you guys for what you do. I couldn't do it without y'all.
Speaker 2:We may be the GPS but you took the wheel, you were the one who did the things, man.
Speaker 3:Joe, you keep saying that in all the support meetings you say I'm just the GPS. You got to do what you want. But typically you put the destination in your GPS. If you don't follow it, you're not going to get there. So I always think it's an ironic statement that you say yeah well, I appreciate that.
Speaker 2:That's good context. That's good context Pretty much. It means you have to take action on the advice.
Speaker 1:The advice can be great.
Speaker 2:If you don't turn right, you end up going straight.
Speaker 1:Of course, very humble approach. Thank you so much, nathan. New and exciting stuff. Guys. We've got a ton coming in the podcast. We've got a ton coming up. Form of our SLE app is going to be in the app store here in just the early stages of May. It's been delayed a couple of times but on that we're already loading this thing with different calculators, different tools, resources that we share in the program.
Speaker 1:Speaking of resources, for the first time ever we've released pretty well a whole class actually with another client that you guys know from the podcast, dorian, at the gold level, a full zero AI call, review, objection, handle, joe first role plays it.
Speaker 1:Then Dorian actually blows us all away by in some ways beating Joe and causing Joe to buy from him or at least set that next appointment, which was awesome, and some great mindset stuff there about becoming a multiple seven figures electrician in service.
Speaker 1:On top of that, one of our former clients is moving overseas, has actually shut his shop down, pulled the wraps off the vans, wasn't able to find a buyer that he trusted, just like Nathan said today Edwin Castro and so we're going to have Edwin back on the show and he's going to talk to us live from Romania about why he decided to shut it down, get his license over there and make these massive life changes.
Speaker 1:And of course, we're in support of this, because business is what fuels all of this growth, no matter where we decide to take it. On top of that, we've got our new coach, jacob, going to join us, not just for an intro, but we've got another episode where we're going to break down the client circuit analyzer and go deep on the tech, the sales aspects of it and how to not use this device for evil, which we start to hear is happening in the marketplace, and where this device is reliable and where it's maybe not so much. So we're going to go deep on that for an entire episode and so much more, you guys. So please come back, please join us, Please reach out wherever you heard us first, like, subscribe, leave a review and share it with an electrician, you know. And if you want that class, that 35 minute video we're sending out, just comment, class wherever you heard this first, and we can't wait to see you again next week.
Speaker 2:Take care, be blessed.
Speaker 1:Can't wait to see you soon and that's a wrap for today's episode of the Million Dollar Electrician Podcast.
Speaker 2:We hope you're buzzing with new ideas that charge up to take your business to the next level.
Speaker 1:So don't forget to subscribe, leave a review and share the show with fellow electricians. Together, we'll keep the current flowing.
